1. Who We Are

Digital Score is operated by Digital Towns Ltd, a company registered in England and Wales. We are the data controller for personal data collected through digitalscore.uk.

2. What Data We Collect

Account data: email address, name, organisation name, and organisation type.
Assessment data: responses to digital maturity assessments and resulting scores.
Usage data: pages visited, features used, and session duration (collected via analytics).
Technical data: IP address, browser type, and device information.

3. How We Use Your Data

To provide and improve the Digital Score platform.
To generate personalised growth plans and recommendations.
To send product updates if you have consented to receive them.
To produce anonymised, aggregated benchmarking data.

4. Legal Basis for Processing

We process your data under one or more of: your consent, performance of a contract, our legitimate interests in improving the service, or compliance with a legal obligation.

5. Data Sharing

We do not sell your personal data. We may share data with:

Cloud infrastructure providers (Microsoft Azure) for hosting.
AI model providers (Azure OpenAI) for generating growth plans — no personal data is sent, only anonymised assessment responses.
Analytics providers to understand usage patterns.

6. Data Retention

We retain account data for as long as your account is active. Assessment data is retained to enable progress tracking. You may request deletion at any time.

7. Your Rights

Under UK GDPR, you have the right to:

Access your personal data.
Rectify inaccurate data.
Erase your data (“right to be forgotten”).
Restrict or object to processing.
Data portability.
Withdraw consent at any time.

8. Cookies

We use essential cookies for authentication and session management. We use analytics cookies only with your consent. You can manage preferences at any time.

9. Contact

For privacy-related enquiries, contact us at [email protected].

Privacy Policy